Dodge Targets Multiculturalism in New Dart Commercial


Anytime you can collaborate with the rapper Pitbull, you do it. Dodge had the opportunity, and it was too good to pass up. In a new set of ads showcasing one popular new Dodge model available at Royal Chrysler Jeep Dodge, the man who has earned the nickname Mr. Worldwide lends his musical talents for all of us to enjoy.

With an instrumental track called "Drop 2 the Bottom," the Dart is front and center with the successful formula previous ads have had. They give us a stylish look at the process of building such a successful ride with a calm, cool and quick voiceover that narrates the proceedings as the compact car zips around on some open road. Of course, Pitbull makes an appearance in the ads, which also were filmed in Spanish.

The idea is to promote multiculturalism, and appeal to a sector of the population that's growing. Many of these young people are looking to buy a vehicle that's fun, fuel-efficient, and stylish. Of course, the Dart fits the bill. It has an Italian-inspired platform from sibling brand Fiat, an available 2.4-liter TigerShark engine with 184 horsepower, and the ability to achieve up to 41 miles per gallon on the highway.

Add in an eight inch center display and infotainment system, plus loads of other features while starting at $15,995 MSRP, and you have one appealing vehicle.

So, as Pitbull would say "iDale!" meaning, "let's do this." Come on in to our Oneanta, NY showroom where we'd be happy to continue the conversation, and answer any questions you might have on new Dodge models.

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