Dodge Favors Sibling Rivalry to Drive Innovation

Many automakers mistake innovation as the driving force of moving their business forward, when in fact, it’s a bit of that and competitive spirit. After all, how can an automaker be inspired to better themselves if the spirit doesn't come from within? That's the thing that's made Dodge so successful all these years.

The competitive nature not only of its performance-geared autos, but its business model comes from John and Horace Dodge, the brothers who founded the automaker back in 1914. They used their sense of sibling rivalry not just to one-up each other, but the competition by building some of the most state-of-the-art models around.

Are you ready to feel like royalty in a brand new Dodge model? Our sales team here in Oneonta, NY would love to fix you up with a model that does just that. Contact our dealership to explore your options, or to set up a test drive.

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