Rock Out with the Jeep Renegade

“Music and the AMAs are part of this moment where you can build or add some relevance to our message, because there’s nothing less ‘relevant’ than a car commercial—for that, our whole marketing investment will be relatively inefficient. We want to add relevance, connected tissue—glue that will do something for you, so that even if you’re not in the car market today, you’ll watch the commercial.”

So states Fiat Chrysler CMO Olivier Francois in a November 22nd Forbes article about Fiat Chrysler's connection to music and the American Music Awards. This connection manifests in the following video, as Charlie Puth and several other rising stars sing one song, Puth's "One Call Away," each putting their own respective spin on it. In a similar fashion, Chrysler, Dodge, Jeep, Ram and Fiat are all unique brands that fall under one company, Fiat Chrysler. So put your dancing shoes on and enjoy the following video—and make sure to note Puth's ride.

 

 

If you'd like to try a new Renegade on for size, visit Royal Chrysler Jeep Dodge at 6464 State Highway 23 in Oneonta today.

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