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Rock Out with the Jeep Renegade

“Music and the AMAs are part of this moment where you can build or add some relevance to our message, because there’s nothing less ‘relevant’ than a car commercial—for that, our whole marketing investment will be relatively inefficient. We want to add relevance, connected tissue—glue that will do something for you, so that even if you’re not in the car market today, you’ll watch the commercial.”

So states Fiat Chrysler CMO Olivier Francois in a November 22nd Forbes article about Fiat Chrysler's connection to music and the American Music Awards. This connection manifests in…

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2015 Jeep Renegade Gives New Meaning to "Fun Size"

The perception of the Jeep brand is a famous one. If you're the kind of person who loves the great outdoors, blazing trails, and going on adventures, their lineup of stellar SUVs are the go-to vehicles for your needs. But, as you might have noticed, they're all pretty... well... big. What would happen if a small one was introduced?

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