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Rock Out with the Jeep Renegade

“Music and the AMAs are part of this moment where you can build or add some relevance to our message, because there’s nothing less ‘relevant’ than a car commercial—for that, our whole marketing investment will be relatively inefficient. We want to add relevance, connected tissue—glue that will do something for you, so that even if you’re not in the car market today, you’ll watch the commercial.”

So states Fiat Chrysler CMO Olivier Francois in a November 22nd Forbes article about Fiat Chrysler's connection to music and the American Music Awards. This connection manifests in…

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Dodge Favors Sibling Rivalry to Drive Innovation

Many automakers mistake innovation as the driving force of moving their business forward, when in fact, it’s a bit of that and competitive spirit. After all, how can an automaker be inspired to better themselves if the spirit doesn't come from within? That's the thing that's made Dodge so successful all these years.

The competitive nature not only of its performance-geared autos, but its business model comes from John and Horace…

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Preparing for the Arrival of the 2015 Chrysler 200

When the story about Chrysler reinventing the 200 Sedan for the 2015 model year broke back in 2013, it seemed like the industry was going to explode. We couldn't believe what we were seeing when it made its first debut because it looked nothing like the 200 models that have been haunting our roads for more than a decade. Now we are getting very very close to the official release date and we wanted…

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Dodge Remasters the Legendary Challenger for 2015

Here at Royal Chrysler Jeep Dodge we are already anticipating that this summer is going to be a good one. Not just because of the warm weather and sunshine, but because the newly redesigned Dodge Challenger will be joining our inventory. This model made its premier just a couple of weeks ago at the New York Auto Show. Audiences were blown away by the renovations that have been made for the 2015 model year, and…

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2015 Jeep Renegade Gives New Meaning to "Fun Size"

The perception of the Jeep brand is a famous one. If you're the kind of person who loves the great outdoors, blazing trails, and going on adventures, their lineup of stellar SUVs are the go-to vehicles for your needs. But, as you might have noticed, they're all pretty... well... big. What would happen if a small one was introduced?

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Ram Trucks are Always Ready for Winter

Here in Oneonta we all know the importance of owning a strong, safe, and capable vehicle during the long months of winter. That is why this year we are turning to the lineup of new Ram Trucks.

We already know that vehicles like the Ram 1500 are perfectly suited for work on the farm and the construction site but when it comes to handling frozen conditions, how do these trucks stack up?

Well today, we…

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