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Jeep Celebrates Military Appreciation Month

 

 

"The Jeep® brand has been indelibly tied to our men and women in uniform, taking them into battle and helping bring them home safely. To honor this unshakable bond, we are paying tribute through My Jeep Story during the month of May. Submit your story of how the Jeep Brand has inspired you and we’ll make a contribution to the USO."

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Jeep and Ram Trucks Have Great Showing at NWAPA’s “Mudfest”

With the 22nd annual Northwest Automotive Press Association’s (NWAPA) “Mudfest” come and gone, the only thing we’re left with is the winner’s circle. That’s just fine with us at Royal Chrysler Jeep Dodge, because so many of our great Jeep brand vehicles were crowned winners of their respective segments, with the 2016 Jeep Grand Cherokee 75th Anniversary Edition taking home the highest honor of “Northwest Outdoor Activity Vehicle of the Year.”

 

 

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Show Off Your Dirt!

 

 

Dirt gets a bad wrap. And sure, it can be unsightly if it's in the wrong place at the wrong time and it can be a pain to clean. But it's also often indicative of adventure. So if you have a good time in your Jeep brand vehicle before April 4th, which is 4x4 day, #SaveTheDirt and post a photo of your unclean machine.

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The Special-Edition Jeep Renegade You've Been Waiting for is Here

In just a matter of days you can catch the premiere of Batman v Superman: Dawn of Justice at your local theater. But, why wait until then to see the modern-day Batmobile in action?

Last month, Fiat Chrysler Automobiles and Warner Bros. Pictures went public with their marketing partnership and introduced the all-new 2016 Jeep Renegade "Dawn of Justice" Special Edition.

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The 2016 Ram 3500 Tackles Your Toughest Responsibilities

Ram trucks know better than any other automaker the power and performance you need to not just get the job done, but to get it done well. When it comes to super-duty responsibilities, models like the 2016 Ram 3500 set you apart from other drivers on the road.

This is one highly capable pick-up truck offering six available levels with the impressive features you crave.

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William Fox-Pitt Rides Again

Jeep is choosy about who it selects to be brand ambassadors, and Olympic equestrian William Fox-Pitt is the perfect example of the determined, hard-working, and capable kind of person that the automaker admires.

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Rock Out with the Jeep Renegade

“Music and the AMAs are part of this moment where you can build or add some relevance to our message, because there’s nothing less ‘relevant’ than a car commercial—for that, our whole marketing investment will be relatively inefficient. We want to add relevance, connected tissue—glue that will do something for you, so that even if you’re not in the car market today, you’ll watch the commercial.”

So states Fiat Chrysler CMO Olivier Francois in a November 22nd Forbes article about Fiat Chrysler's connection to music and the American Music Awards. This connection manifests in…

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Why Branding is Important to Marketing

 

Most of the people who walk into Royal Chrysler know one of two things. They know what brand of vehicle they’re looking for and they know they want to be in our dealership. But why? It boils down to great branding and a strong marketing platform.

Branding versus Marketing

Branding and marketing are often viewed as one piece of the puzzle but they are two very different pieces of any dealership’s overall plan…

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What Makes a Jeep Special?

One of the most popular car manufacturers out there today is Jeep, and for good reason. Jeeps are sturdy, reliable, versatile vehicles that can stand up to all sorts of terrain. A lot of our customers enjoy browsing our selection of Jeeps, both new and used, and appreciate the versatility.

Jeep’s Classic Design

It doesn’t matter if you’re looking at the old-school Wrangler, the sophisticated Patriot, or any of the other Jeep…

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Swedish Safety, German Performance, American Chrysler

German cars are best known for their performance, Swedish cars for their safety, and ... But what about American cars? That's all about to change. Now, the Chrysler 200 has turned the tables, because in a series of commercials, the company leads its viewers to believe they're watching a foreign car commercial. What happens next is a surprise, and a classic bait and switch tactic (but in a good way). German performance? Japanese quality…

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Contact

Royal Chrysler Jeep Dodge RAM

6464 State Highway 23
Directions Oneonta, NY 13820

  • Sales: (888) 551-9709
  • Service: (888) 401-1903
  • Parts: (888) 448-1660

Hours

  • Monday 8:00am-7:00pm
  • Tuesday 8:00am-7:00pm
  • Wednesday 8:00am-7:00pm
  • Thursday 8:00am-7:00pm
  • Friday 8:00am-6:00pm
  • Saturday 8:00am-6:00pm
  • Sunday Closed