Ram Brand Proves Dominance at Texas Truck Rodeo

The Ram Truck brand enjoyed a particularly successful weekend at the 26th annual Texas Truck Rodeo according to a recent press release. More than 70 journalists from the Texas Auto Writers Association attended the event at Longhorn River Ranch in Dripping Springs, Texas, evaluating a test driving a total of 82 pickups, SUVS, crossovers and commercial vehicles across 17 categories.

TAWA members gave much consideration to everything from exterior/interior styling and off-road capability to the entrant’s overall utility, value, and performance. After the competition was over, and the ballots had been cast, RAM brand stood tall, boasting a number of accolades, including two segment victories.

  • Luxury Pickup Truck: 2017 Ram 1500 Longhorn
  • Off-Road Pickup Truck: 2017 Ram Power Wagon
  • Highest Number of Drives: 2017 Ram 1500 Rebel
  • Highest Exterior Score Overall: 2017 Ram Power Wagon
  • Highest Performance Score Overall: 2017 Ram Power Wagon
  • Highest Personal Appeal Score Overall: 2017 Ram Power Wagon

"The Ram 1500 Rebel was the most driven single vehicle in the competition with 33 runs on our challenging on- and off-road courses,” said Nic Phillips, TAWA president. “Ram's debut of the 2017 2500 Power Wagon set new benchmarks in our scoring system with the highest figures in the exterior, performance and personal appeal dimensions across all vehicles in the competition. That’s a most impressive feat given all the vehicles we had on hand and the fact that Ram chose the Texas Truck Rodeo for the first-ever media drives and evaluations of its most extreme off-road trucks speaks to the seriousness of our competition. The Ram 1500 Longhorn’s luxurious interior looks like it was made for Texans, resonating the most with our journalists naming it the Luxury Pickup Truck of Texas."

For more information, visit www.texasautowriters.org.

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