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Dodge Favors Sibling Rivalry to Drive Innovation

Many automakers mistake innovation as the driving force of moving their business forward, when in fact, it’s a bit of that and competitive spirit. After all, how can an automaker be inspired to better themselves if the spirit doesn't come from within? That's the thing that's made Dodge so successful all these years.

The competitive nature not only of its performance-geared autos, but its business model comes from John and Horace…

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