You are viewing all posts for categories: News

Why Branding is Important to Marketing


Most of the people who walk into Royal Chrysler know one of two things. They know what brand of vehicle they’re looking for and they know they want to be in our dealership. But why? It boils down to great branding and a strong marketing platform.

Branding versus Marketing

Branding and marketing are often viewed as one piece of the puzzle but they are two very different pieces of any dealership’s overall plan…

read more

Swedish Safety, German Performance, American Chrysler

German cars are best known for their performance, Swedish cars for their safety, and ... But what about American cars? That's all about to change. Now, the Chrysler 200 has turned the tables, because in a series of commercials, the company leads its viewers to believe they're watching a foreign car commercial. What happens next is a surprise, and a classic bait and switch tactic (but in a good way). German performance? Japanese quality…

read more

2014 SEMA Show Makes Us Love Jeep Models Even More

Last week, the Specialty Equipment Market Association (SEMA) trade show invaded Las Vegas, and the team at Royal Chrysler Jeep Dodge couldn't be more excited about the variety of custom Jeep Wrangler and other Jeep 4x4 models on display

Unlike other auto shows, the SEMA show focuses on vehicle parts and accessories, and serves as the pride and joy of everyone who is into vehicle customization, in particular. A highlight for the Jeep Brand…

read more

The Jeep Cherokee Bumps Competition for Top Ten Spot

The list of 10 Best Cars in Japan has been a big deal for automakers, but American cars have failed to break into the top ten. Until now.

The Jeep Cherokee won the honor of being the first American made vehicle to break into the list, and it did so by securing a respectable number 8 spot. We've known the Jeep brand was worth bragging about for a long time, but it is nice…

read more

Recall Announced for 350k Chrysler Group Vehicles

When our favorite automaker group announces a recall - no matter which models, what years, or how many - you can rest assured that we here at Royal Chrysler Jeep Dodge will have all the details you need to learn what the problem is and how we can help you out. Recently, we learned about a recall that affects 349,442 units across five models. Please read on for more details.

The models in question are all…

read more

Dodge Goes All-Out on Powerful New Charger Iteration

Some seriously awesome news to report here today as our Dodge automaker is cranking up the horsepower for a new edition of the popular Charger sedan model. The sweet new edition was just recently debuted, and we have the whole scoop here for you today.

Entitled the 2015 Dodge Charger SRT Hellcat edition, this model will be the most powerful production sedan of all time with a supercharged 6.2-liter engine producing 707 horsepower and…

read more

This Dodge Challenger SRT Can Really Burn Rubber

Now that we have your attention, our team at Royal Chrysler Jeep Dodge would like to share with you some details pertaining to the 2015 Challenger SRT that's seen above. For starters, the model is fitted with a 6.2-liter HEMI, which is capable of supplying 707 horsepower and can produce that delightful cacophony heard above.

read more

Celebrating Summer with the Jeep Brand

It's the first day of July, and we're in the heart of summer. Though the Jeep brand is known to be fun year-round, there's no doubt that there are several summer activities you'll want to jump into with the help of your trusted new Jeep vehicle. Camping trips, days at the beach, riding at night under the stars--we all have our own way of spending a special Jeep summer.

Whether it…

read more


Royal Chrysler Jeep Dodge RAM

6464 State Highway 23
Directions Oneonta, NY 13820

  • Sales: (607) 386-1268
  • Service: (607) 432-9300
  • Parts: (607) 432-9300


  • Monday 8:00am-7:00pm
  • Tuesday 8:00am-7:00pm
  • Wednesday 8:00am-7:00pm
  • Thursday 8:00am-7:00pm
  • Friday 8:00am-6:00pm
  • Saturday 8:00am-6:00pm
  • Sunday Closed